Marketing Executive

Experience: 1-3 Years Preferred Background: Startup / D2C brand / Digital marketing agency Department: Marketing Employment Type: Full-Time Job Details Job Summary: The Marketing Executive will manage day-to-day marketing operations in a hybrid model, ensuring strategy, planning, and control remain in-house while agencies support execution. This role requires a system-driven professional who can execute marketing tasks, coordinate with agencies, track performance, and maintain clarity, discipline, and consistent follow-through.

Key Responsibilities

1.In-House Execution & Ownership ● Execute day-to-day marketing activities: ■ Campaign setup & coordination ■ Content calendars ■ WhatsApp, email, and CRM campaigns ● Ensure tasks are completed on time and as per plan ● Maintain internal documentation and SOPs

2.Agency Coordination (Not Dependency) ● Act as the single point of contact for marketing agencies ● Share clear briefs, timelines, and expectations ● Review creatives, copies, and campaigns before launch ● Ensure agencies work as execution partners, not decision-makers

3.Performance Tracking & Analytics ● Track and report: ■ Campaign performance ■ Leads, conversions, CAC basics ■ Content engagement ● Maintain simple dashboards (Excel / Zoho / Sheets) ● Share weekly performance summaries.

4.Tools & Systems ● Work on existing tools such as: ■ Meta Ads Manager (basic level) ■ Google Ads / Analytics (basic understanding) ■ CRM & WhatsApp tools (Zoho / WATI) ● Follow defined workflows and reporting cadence

5.Brand Discipline & Quality Control ● Ensure all marketing communication: ■ Matches THW brand tone ■ Is honest, simple, and trust-led ■ Avoids over-claims or shortcuts ● Support founder-led storytelling and campaigns