Social Media and Community manager

Job Summary:

We are looking for a creative, execution-focused, and data-driven Social Media & Community Manager to lead our digital presence and build an engaged online community. The ideal candidate should have experience in the skincare, beauty, wellness, or pharmaceutical industry and be passionate about creating impactful content, driving engagement, and strengthening brand loyalty across digital platforms.

Key Responsibilities:

1. Develop and execute social media strategies across Instagram, Facebook, LinkedIn, and YouTube.
2. Build, engage, and grow online communities through meaningful interactions and brand initiatives.
3. Plan and manage social media calendars, campaigns, contests, and promotional activities.
4. Create and oversee high-quality organic content aligned with brand guidelines and business objectives.
5. Coordinate with designers, content creators, and internal stakeholders to deliver engaging campaigns.
6. Collaborate with influencers, creators, and brand advocates to improve brand visibility and reach.
7. Monitor social media conversations, respond to community queries, and maintain positive customer engagement.
8. Track, analyze, and report key social media performance metrics and recommend optimization strategies.
9. Optimize posting schedules and campaign performance using insights from analytics tools.
10. Support email marketing, customer engagement initiatives, and other communication campaigns.
11. Utilize AI-powered tools such as ChatGPT, Canva AI, and similar platforms to improve content creation and marketing efficiency.
12. Stay updated on social media trends, platform updates, competitor activities, and emerging digital marketing practices.

Required Skills & Qualifications:

1. 4+ years of experience in Social Media Marketing, Community Management, or Digital Marketing.
2. Experience in the skincare, beauty, wellness, pharmaceutical, or healthcare industry is mandatory.
3. Strong understanding of social media platforms, trends, algorithms, and audience engagement strategies.
4. Hands-on experience with social media analytics and reporting tools.
5. Excellent written and verbal communication skills with strong attention to detail.
6. Ability to create compelling content and maintain brand consistency across platforms.
7. Familiarity with influencer marketing and community engagement initiatives.
8. Working knowledge of AI tools such as ChatGPT, Canva AI, or similar content creation platforms.
9. Highly organized with strong project management and multitasking abilities.
10. Comfortable working in a fast-paced startup environment with a high level of ownership.

Preferred Qualifications:

1. Experience managing brand communities for D2C or consumer healthcare brands.
2. Understanding of digital marketing, customer retention, and online brand-building strategies.
3. Experience with social media scheduling and content management tools is an added advantage.

Why Join Us?

1. Opportunity to work with an innovation-led healthcare and skincare company.
2. High ownership and autonomy in building the company's digital presence.
3. Collaborative startup culture with fast learning and growth opportunities.
4. Exposure to innovative marketing strategies and AI-powered content creation.
5. Opportunity to make a measurable impact on brand growth and customer engagement.