Digital Marketing Executive

Job Title: Digital Marketing Executive / Associate

Location: Andheri East, Mumbai (work from office)

Type: Full-Time

Role Overview

We are looking for a motivated Digital Marketing Executive/Associate to support our marketing team in executing content, social media(Linkedin), SEO, and email marketing initiatives. This role is ideal for someone who wants hands-on experience in B2B SaaS marketing, social media growth, and organic reach.

Key Responsibilities

1. LinkedIn Marketing & Social Media: Own and execute organic LinkedIn marketing strategies to build brand awareness and engagement (Mandatory).
2. Content Strategy & Scheduling: Plan, maintain, and manage the organic content calendar across multiple platforms. Manage post scheduling using social media management tools to ensure a consistent publishing cadence.
3. Content Creation: Create and optimize high-quality content for blogs, landing pages, and social media.
4. SEO Support: Assist with SEO activities including keyword research, on-page optimization, competitor analysis, and website audits.
5. Email Campaigns: Assist in planning, setting up, and executing targeted email marketing campaigns.
6. Research & Analytics: Conduct market and audience research to support active campaigns. Track, analyze, and report performance metrics using analytics tools.
7. Collaboration: Work closely with cross-functional content, product, and sales teams.

Required Skills & Qualifications

1. 0 - 2 years of experience in digital marketing, social media management, internships, or relevant projects.
2. Strong foundational understanding of LinkedIn marketing, social media growth tactics, and building a content calendar.
3. Basic understanding of SEO, content marketing, and email marketing.
4. Familiarity with post scheduling tools (e.g., Buffer, HubSpot, Hootsuite, or native scheduling tools) and analytics platforms like Google Analytics and Search Console.
5. Excellent written and verbal communication skills.
6. Strong research, analytical abilities, and a willingness to learn in a fast-paced start-up environment.

Preferred Qualifications (Good to Have)

1. Proficiency in US English.
2. Knowledge of the B2B SaaS or HR Tech industry.
3. Experience with Canva or similar graphic design tools for quick social media assets.

What You’ll Gain

1. Hands-on experience in high-impact B2B SaaS marketing.
2. Exposure to real-world growth and social media campaigns.
3. Mentorship from experienced marketers.
4. Opportunity for full-time conversion based on performance.