Field Sales Officer

Myrik

Uttar Pradesh3 years expFull TimeIn Office3.5 - 6 LPA

Posted 6 months ago

Sales StrategyCustomer Relationship ManagementNegotiationCommunicationTime ManagementMarket AnalysisBusiness DevelopmentSales ForecastingAccount ManagementTerritory Management

Job Title: Sales Officer – FMCG / Distribution

Company: MyRik

Location: Uttar Pradesh (various districts / territories in UP – e.g., Fatehpur, Mahoba, Orai, Banda, and other Tier 2/3/4 areas)

Department: Sales

Reports to: Area Sales Manager / Regional Sales Head

Employment Type: Full-time



About MyRik MyRik is a fast-growing platform transforming mobility, last-mile delivery, commerce, and essential services in non-metro and Tier 2/3/4 towns across India. We are building the foundational distribution layer to enable better access to goods, rides, and opportunities in underserved areas. As part of our expansion in Uttar Pradesh, we are strengthening our FMCG distribution and sales network to drive product availability and growth in daily essentials.


Job Purpose To drive sales and distribution of FMCG products in the assigned territory in Uttar Pradesh, achieve volume and value targets, build strong retailer relationships, and expand market coverage in rural/semi-urban areas.


Key Responsibilities

  1. Achieve and exceed monthly/quarterly sales targets for FMCG products in the assigned geography.
  2. Visit retailers, kirana stores, wholesalers, and small distributors regularly to ensure product availability, visibility, and off-take.
  3. Appoint and manage new retailers/distributors where required; handle secondary sales effectively.
  4. Implement trade schemes, promotions, and merchandising activities to boost sales.
  5. Collect market feedback on products, competition, pricing, and consumer trends; report to management.
  6. Maintain accurate daily sales reports, secondary sales data, stock levels, and competitor activity.
  7. Ensure timely collections and manage credit as per company policy.
  8. Conduct beat planning, route optimization, and coverage of outlets as per company norms.
  9. Collaborate with team members for joint fieldwork, product training, and market activation.

Candidate Requirements

  1. Experience: Minimum 3+ years of pure field sales experience in FMCG sector (essential – no other industry experience considered).
  2. Proven track record of handling general trade (GT) / traditional retail sales in FMCG (preferred categories: foods, biscuits, oils, staples, personal care, household items, etc.).
  3. Must have worked extensively in Uttar Pradesh (candidates with UP-specific territory experience will be preferred).
  4. Strong knowledge of local markets, retailers, and distribution channels in UP towns/districts.
  5. Education: 10th/12th pass or Graduate (any discipline) – priority to relevant sales experience over qualification.
  6. Age: 24–40 years (approx.).
  7. Gender: Open (male/female candidates with field sales mobility).

Key Competencies / Skills

  1. Result-oriented with a strong sales hunting mindset.
  2. Excellent communication and negotiation skills (Hindi fluency mandatory; local dialects a plus).
  3. Ability to work independently in field with high travel within territory.
  4. Good relationship-building and convincing ability with retailers/kirana owners.
  5. Basic MS Office / mobile app usage for reporting.
  6. Two-wheeler mandatory (with valid driving license).