Head of Digital Marketing

Key Responsibilities:

Digital Marketing Strategy & Growth

1. Develop and lead the organization’s overall digital marketing strategy aligned with business objectives
2. Drive initiatives to strengthen digital brand presence, increase website traffic, generate qualified leads, and support revenue growth

Digital Brand Presence & Online Visibility

1. Strengthen digital brand identity and online visibility across websites, social media, search engines, and digital channels
2. Enhance brand awareness and audience engagement

Performance Marketing & Demand Generation

1. Lead and optimize performance marketing initiatives including SEO, SEM, paid media, display advertising, and social media campaigns
2. Drive lead generation programs and measurable business outcomes

Content & Digital Engagement Strategy

1. Oversee content marketing strategies across websites, blogs, social platforms, email campaigns, and digital communities
2. Enhance customer engagement and brand storytelling

AI-Driven Marketing & Marketing Technology

1. Leverage AI tools, marketing automation platforms, and MarTech solutions for better targeting, segmentation, and personalization
2. Continuously explore emerging technologies to improve efficiency and scalability

Go-To-Market Digital Strategy

1. Partner with product and business teams to design and execute digital go-to-market strategies for new offerings and campaigns

Cross-Functional Collaboration

1. Work closely with Sales, Product, Customer Success, and Data teams
2. Align marketing strategies with business priorities and support customer acquisition and pipeline growth

Team Leadership & Capability Building

1. Build and lead a high-performing digital marketing team
2. Foster innovation, experimentation, and continuous improvement

Marketing Analytics & Performance Optimization

1. Define KPIs and implement frameworks to track campaign performance, website analytics, and ROI
2. Use data and AI-driven insights to optimize marketing investments

Innovation & Digital Trends

1. Stay updated on digital marketing trends, emerging technologies, and evolving consumer behavior
2. Identify new tools, channels, and strategies to maintain a competitive advantage

Skills:

1. Strategic digital marketing leadership and planning
2. Expertise in performance marketing, SEO, SEM, and social media campaigns
3. Experience with AI tools for marketing automation, analytics, and personalization
4. Strong digital brand building and customer acquisition strategies
5. Proven ability to drive demand generation and revenue growth
6. Strong leadership, stakeholder management, and communication skills
7. Expertise in digital analytics, campaign optimization, and data-driven decision-making

Knowledge:

1. Understanding of AI in digital marketing (predictive analytics, automation, personalization engines)
2. Familiarity with MarTech platforms, CRM integrations, and analytics tools
3. Knowledge of digital consumer behavior, customer journey mapping, and growth strategies

Personal Attributes:

1. Strategic thinker with strong business acumen
2. Innovative and forward-looking mindset
3. Strong leadership and decision-making ability
4. Ability to manage complexity in fast-paced environments
5. Highly collaborative with strong cross-functional influence