Position Summary

We are looking for a highly motivated and experienced Sales Manager to lead our sales initiatives in the industrial automation sector. The ideal candidate will have a strong background in automation solutions such as PLCs, robotics, motion control, SCADA, or factory automation and proven expertise in building relationships with OEMs, system integrators, and end-users.

You will be responsible for developing and executing strategic sales plans, expanding our customer base, and driving sustainable revenue growth in a fast-evolving technology environment.

Key Responsibilities

1. Develop and execute a comprehensive sales strategy to achieve business objectives within the automation industry.
2. Identify, qualify, and secure new business opportunities with OEMs, EPCs, and industrial clients.
3. Collaborate with the technical and engineering teams to provide tailored automation solutions that meet client requirements.
4. Build and maintain long-term relationships with key accounts, partners, and distributors.
5. Conduct regular market research and competitor analysis to identify emerging technologies, trends, and market opportunities.
6. Manage the entire sales cycle from lead generation to contract negotiation and closure.
7. Prepare accurate sales forecasts, budgets, and performance reports for senior management.
8. Represent the company at industry trade shows, exhibitions, and customer events.

Qualifications & Skills

1. Bachelor’s degree in Engineering (Instrumentation, Electrical, Mechanical, Electronics, or Automation preferred); MBA is an advantage.
2. 5–8 years of experience in sales or business development within the industrial automation or robotics domain.
3. Proven track record of achieving or exceeding sales targets in B2B technical sales.
4. Strong understanding of automation products and solutions (e.g., PLCs, HMIs, drives, sensors, control panels, robotics, etc.).
5. Excellent communication, presentation, and negotiation skills.
6. Ability to translate complex technical concepts into customer value propositions.
7. Willingness to travel extensively within assigned regions.

Key Performance Indicators (KPIs)

1. Revenue and margin achievement.
2. Growth in key accounts and new customer acquisition.
3. Sales pipeline quality and conversion rate.
4. Market share growth within assigned territory.
5. Customer satisfaction and retention.