Retail Expansion & Offline Growth Manager

Role Overview

As a Retail Expansion & Offline Growth Manager, you will be responsible for identifying, onboarding, and scaling company's presence across modern retail, beauty chains, electronics retailers, premium lifestyle stores, and other high-potential offline channels.

You will own the entire journey—from identifying opportunities and pitching retail partners to driving visibility, sell-through, and long-term growth within stores.

Key Responsibilities

Retail Expansion

1. Identify and prioritize new retail channels and strategic accounts.
2. Build relationships with key decision-makers across organized retail.
3. Lead discussions, negotiations, and onboarding with retail partners.
4. Drive expansion into channels such as:
5. Electronics retailers
6. Beauty retail chains
7. Department stores
8. Modern trade formats
9. Airport retail
10. Premium lifestyle stores
11. Regional retail chains

Account Management

1. Own relationships with key retail partners.
2. Monitor business performance across stores and channels.
3. Drive joint business planning initiatives.
4. Ensure smooth execution of launches, replenishment, promotions, and visibility programs.

Offline Growth & Marketing

1. Develop innovative in-store growth initiatives.
2. Plan and execute retail marketing campaigns.
3. Improve discoverability and conversion through effective visibility programs.
4. Collaborate with brand and growth teams to bring Winston's digital-first strengths into offline retail.

Examples include:

1. Product demo programs
2. Retail-exclusive launches
3. Shop-in-shop concepts
4. End-cap activations
5. In-store education campaigns
6. Cross-promotional partnerships

Execution Excellence

1. Coordinate with supply chain, operations, finance, and marketing teams.
2. Ensure strong inventory availability and retail execution.
3. Track sell-through and retail productivity metrics.
4. Proactively resolve operational bottlenecks.

New Business Development

1. Continuously identify emerging retail opportunities.
2. Build a roadmap for Winston's offline growth.
3. Evaluate channel economics and profitability.
4. Recommend investments that maximize retail impact and long-term growth.

Requirements

Must Have

1. 3–5 years of experience in Retail Expansion, Modern Trade, Key Account Management, Channel Sales, Business Development, or related functions.
2. Experience working with consumer brands, D2C brands, beauty, personal care, electronics, lifestyle, or FMCG categories.
3. Strong commercial negotiation and relationship management skills.
4. Ability to independently build and manage retail partnerships.
5. Excellent project management and execution capabilities.
6. Comfortable working in a fast-paced startup environment.

Good to Have

1. Existing relationships with buyers across organized retail chains.
2. Experience launching new brands or categories into offline retail.
3. Experience in beauty-tech, grooming, personal care, electronics, or consumer durables.
4. Understanding of retail merchandising and shopper marketing.

Who Will Succeed in This Role?

You are someone who:

1. Thinks like a business owner.
2. Loves building partnerships and opening new channels.
3. Understands both sales and brand building.
4. Can negotiate with senior stakeholders and execute on-ground initiatives.
5. Is data-driven and commercially minded.
6. Takes ownership and thrives in a high-growth environment.

What We Offer

1. Opportunity to build Winston's offline business from the ground up.
2. High ownership and direct exposure to leadership.
3. Ability to shape retail strategy and expansion plans.
4. Cross-functional exposure across brand, sales, operations, and business strategy.
5. A chance to create one of India's strongest omnichannel beauty-tech brands.

Experience

3–5 Years

Employment Type

Full-time